Monarchy

About

The story behind
the vision.

Discover where we came from — and why we built the future of marketing.

We build AI-powered growth systems and creative operations for companies that refuse to stay small. We turn ambitious brands into market leaders.

This is where it started

The path that shaped Monarchy

Andrea d’Agostini is an entrepreneur, investor, speaker, and producer. Born Italian, raised digital, with global context — fluent in four languages, with an instinct for connecting brands to culture across borders. Every milestone taught us something. Here is how those moves became a repeatable growth system.

Italy

Acting, TV & 300+ live shows

The story starts in Italy — acting and television first. After hosting more than 300 live shows and producing several of his own, Andrea moved into independent production and created the first web series for Sweet Years, a major European fashion brand.

Andrea on Italian television

The pioneer

Pandora, Lacoste, Sperry & more

The success of that operation landed accounts like Pandora, Lacoste and Sperry Top-Sider — pioneering the social media and digital revolution before it had a name.

Sweet Years branded series

2011–2013

Sephora — all social media

Ran all of Sephora's social media, creating some of the brand's most successful social strategies — and driving the newly launched e-commerce to $3M a month from its 2011 debut.

Sephora Italia era

2013

The American move

Relocated to the United States.

Andrea d'Agostini boarding a private jet

2014

American Power & Gas

Became Vice President of the emerging energy company — responsible for marketing, public relations and part of the sales organisation. Thanks to the work of the whole group, APG became one of the most profitable and fastest-growing companies in the United States, going from $24M to $386M in four years.

American Power & Gas era

2015 →

The world stage

Starts touring the world for public speaking — delivering over 1,873 seminars across the globe, from South America to Europe, Asia, South Africa and the United States.

On stage

2021

Monarchy & the awards

Acquired new marketing initiatives with Monarchy — rapidly reaching award-winning results: the Game Changers Award (2021), Amazing Place to Work (2022), and the Inc. 5000 multiple years in a row.

Monarchy

2022

Broadcast at scale

The first TV show produced and aired with ABC and Hulu — produced through Serendipity Group Inc., the production company owned by Nicole, Andrea's wife and business partner.

Serendipity — ABC and Hulu

2026

Wanted Fertility

Launched Wanted Fertility — a better, more supportive path through fertility care. Full-system build, brand identity to patient acquisition.

Wanted Fertility

Now

Purpose at scale

Focused on philanthropic and public-speaking initiatives while running the 200+ client marketing firm — and creating his own fund to invest in and scale powerful businesses able to impact society.

Andrea and Nicole

Upcoming

The AI Consequence & Signal

The AI Consequence — the book — and the launch of Andrea's podcast, Signal.

Upcoming

The AI Consequence

the book

Signal

the podcast

"AI will have a far bigger impact than the internet. Our society is about to change in ways very few are anticipating."

The Philosophy

  • Builder, not theorist. Building teams, owning results, learning what actually moves revenue.
  • AI pioneer with human instincts. Integrating AI into creative operations before it became an industry talking point.
  • Culture is distribution. From Milan fashion series to ABC broadcasts — brands win when they behave like entertainment.
  • Give the playbook away. 1,873 seminars. Thousands mentored. A humanitarian bias baked into the business model.

Built by entrepreneurs

Monarchy’s Executive team

A collective of strategists, operators, and builders — half human, half AI, fully accountable.

Andrea d'Agostini

Andrea d'Agostini

Founder and CEO

Nicole Tabbs

Nicole Tabbs

Founder and President

Jessie Ottolini

Jessie Ottolini

Chief Marketing Officer

Micaela Rudari

Micaela Rudari

Chief Admin Officer

Mattia Rasulo

Mattia Rasulo

Chief Technical Officer

Edmond Lau

Edmond Lau

Creative Director

Parikshit Pareek

Parikshit Pareek

Chief Automation Officer

Tish Key

Tish Key

Director of the Call Center

Welcome to Monarchy

Beyond marketing.

Monarchy exists for builders. For entrepreneurs who started something real and refuse to let it stay small.

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