Case Study · Creative Division · Original Format
The Cookie Stop: A movie star and a movie producer having fun together. Concept, production, edit and distribution — in-house.
just. can’t. stop.
In one paragraph
The Cookie Stop is an original episodic content format created and produced by Monarchy Media. Monarchy owns the concept, the casting, the production, the direction, the edit and the distribution.
It is hosted by Marisol Nichols — Hermione Lodge across seven seasons of Riverdale, Nadia Yassir on 24 — and Nicole Tabs, co-founder and producer at Serendipity Group and an executive producer of the ABC and Hulu limited series Women of the Movement.
That is the argument. Most agencies can make a video to a brief. Fewer can originate a format — an idea with a shape, a rhythm and a reason to come back. Very few can attach talent operating at network and studio level and hold the production to a standard those people will put their name on.
Why this sits in the portfolio. Every other page here shows Monarchy executing against a client’s objective. This one shows the entertainment mind behind that execution working without a brief at all: inventing a format, casting it, giving it a look and a language, and building an audience around it. That is the muscle that makes campaigns feel like culture rather than advertising — and it is the same muscle, pointed at your brand.
The hosts
A working network actress across three decades, and an anti-trafficking advocate whose field work has been the subject of national coverage.
A film and television producer building stories of resilience and historical weight, and a founder in her own right.
What Monarchy owns
The idea, the structure, the recurring beats and the reason anyone watches a second one.
Getting the right two people in the room — and making the shoot worth their day.
Shoot days, direction on the floor, and a capture plan that turns one session into weeks of output.
Cut, graded, captioned and published on a schedule the audience can rely on.
The footage
Shot to be watched with the sound off and the thumb slowing down. Every frame captured, cut and graded in-house. Press play — these have sound.
nom nom nom.
Questions
An original episodic content format created and produced by Monarchy Media, hosted by Marisol Nichols and Nicole Tabs. Monarchy owns concept, casting, production, direction, edit and distribution.
Yes. The division builds original formats and produces them end to end. Bring the audience thesis; we will tell you honestly whether an owned format is the right instrument or whether your budget is better spent elsewhere.
On Instagram at @thecookiestop.io.
We build companies that have a soul, and we make them thrive.
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