Events Division · Created, Managed, Executed
On a mission to empower Awake Beings. Events, workshops and programs built end to end — concept, brand, funnel, paid media, stage, run-of-show and the room itself. Across four languages and four continents.
In one paragraph
Monarchy's events division creates, manages and executes live events end to end. Concept, brand, registration and qualification funnel, paid media, stage design, run-of-show, on-site operation, and everything that happens after the doors close.
Monarchy’s CEO Andrea d’Agostini has delivered 1,880+ events, workshops and programs — delivered in four languages across four continents. Seminars, executive workshops, leadership academies, multi-day conventions and fundraisers.
AI X Factor Live is ten of those 1,880+. Produced from nothing in partnership with Ted McGrath: 53 new businesses launched, seven figures inside three months.
See it and hear it
Cut in-house, like everything else here. Press play — this has sound.
The capability
An event is eight disciplines pretending to be one. We run all eight, which is why the room feels like a single idea instead of a schedule.
What the room is for, who it is for, and the one promise printed on the ticket.
Identity, environment, screen content and every asset the audience sees.
Registration, screening and the sequence that fills seats with the right people.
Every ad bought and optimised in-house. No agency between the offer and the audience.
Ads, reels, stage graphics and the capture plan that turns three days into a year of assets.
Programme, speakers, timings, transitions — the part the audience never notices when it works.
The floor team, the front desk, the AV, and the people solving problems before anyone sees them.
Follow-up sequences, conversion, and the content engine that keeps the room working for months.
The rooms, moving
The case study
Thirty years of rooms is the reason Monarchy can build one. Monarchy’s CEO Andrea d’Agostini has created and run 1,880+ of them across four languages and four continents, and that experience is what the events division is built on. AI X Factor Live is the case study — ten events, produced end to end, chosen because it is the one where the outcome can be counted.
One example of an event we produced from nothing, in partnership with Ted McGrath. One promise, stated on the ticket — and attendees build their business with AI in the room rather than hearing it described.
The stated promise of the three-day format · outcomes vary by attendee and offer
What it produced
The number that matters is 53. Attendance is a vanity metric — a full room proves marketing worked, not that the event did. Fifty-three businesses that did not exist before the doors opened is a different claim, and it is the one we make.
What Monarchy owned
Event identity, stage design language and every asset the room sees — built before tickets went on sale.
Registration, qualification and the sequence that fills a three-day room ten times over.
Every ad bought and optimised in-house. No media agency between the offer and the audience.
Every ad, every reel, every stage graphic produced by the Monarchy team.
Around the world
Arenas, theatres, convention halls, banquet rooms, executive workshops, military academies and television studios — created and run worldwide in four languages. The format changes with the room. The mechanics do not.
The room
Every stage is rebuilt for the audience in front of it — founders, franchises, medical groups, enterprise sales floors.
Nobody leaves with notes. They leave with the playbook and the system running.
Questions
A three-day live event built and run by Monarchy in partnership with Ted McGrath. The promise is 5× sales appointments, 10× leads and 100× content in 72 hours. Attendees build the systems in the room with the Monarchy team on the floor — there are no motivational talks.
Ten events across the United States launched 53 new businesses and produced seven figures inside three months. Each stage grossed approximately $600,000, and hundreds of people were trained on applied AI.
Monarchy owned the event brand, the registration and qualification funnel, all paid media, and every piece of campaign creative — produced in-house rather than routed through a media agency.
Five days in the Caribbean for operators, founders and leaders across the ecosystem. Part strategy summit, part standard-setting. Admission is by application rather than ticket sale, and the most recent edition sold out.
Yes — that is the division. Brand, funnel, paid media and creative, with the same team that fills our own rooms. Bring the offer and the audience thesis; we will tell you honestly whether an event is the right instrument for it.
Internal reporting across the ten-event AI X Factor Live run. The 5×/10×/100× figures are the stated promise of the format rather than a measured average — outcomes vary by attendee, offer and category. Each figure is a historical result over a stated period, not a projection and not a guarantee.
We build companies that have a soul, and we make them thrive.
Bring your numbers. We'll do the math in front of you.
Let's talk